- Getting Edit Notes From The Producer: Top Ten Tips
- How To Choose The Right Pricing Strategy
- Smartphone Cinematography: Viable Gimmick?
- Simple vs Simplistic – Gordon Willis – Craft Truck – Through The Lens
- Iconic Editor Thelma Schoonmaker Shares What She’s Learned from 50 Years of Filmmaking
- The Wire – Collateral Damage: Salomé Voegelin – A new generation of field recordists is challenging the myth of the invisible figure with a microphone in work that celebrates presence rather than absence.
- FFMPEG Adds Support For Magic Lantern RAW Video – On The Way For A Smoother Workflow
- 6 Excruciating Video Production Clichés to Avoid Like the Plague
- Video Shows Us Why Getting Your Key Light Right is Critical
- Four Ways to Make Sure Structure Unleashes Your Creativity
- 8 Terrible Camera Rig Ideas
- Shooting Abroad: Confessions from a Monolingual Filmmaker
- 5 Free Tools for YouTubers
- Better Video, Less Equipment – IzzyVideo
If you work for a medium-to-large sized company it’s likely that your marketing department owns some sort of video production group. These groups can range from one person (usually called Gary), who deals with agencies for the actual production, to a large department, with a fully stocked studio and gear inventory, capable of producing all kinds of video in-house, and out in the field. It makes sense for many companies to have these resources in-house and on-hand, however, being outside these departments, but dealing with them regularly, I’ve found there are few things most of these in-house groups get wrong.
It’s not their fault. Most of these groups are manned by well intentioned, talented staff (we love you Gary), but the way they have been set up, and who they answer to within a company, cripples their effectiveness and their creativity. Here’s the top six things wrong with your in-house video production department: Click for more
Another year; another NAB; another I’m-so-glad-I-don’t-have-to-be-in-Vegas-to-see-the-NAB-filmmaking-related-news.
The year of 4K
Despite my aversion to trade-shows, and Vegas, there were a lot of products that were announced that will be of interest to guerrilla filmmakers again this year. 2014 is shaping up to be the year of 4K+ cameras with lots of manufacturers launching new cameras and everyone debating if it’s time to jump into 4K production yet. In my opinion, corporate video doesn’t need to be delivered in 4K yet but you may as well capture it in 4K if your camera is capable of it. I’d think twice about investing in any new equipment that wasn’t 4K ready
Once again, Blackmagic unveiled the star of the show. The camera that has mouths hanging open all over the internet filmmaking forums, is their new, flagship, modular camera: the URSA. What can I say that hasn’t already been said? It’s modular and upgradeable. It has a built-in 10″ monitor. It’s chunky (16.5lbs without glass) but portable. It’s expensive but not affordable ($6K for the camera with EF mount). I can’t wait to read reviews and see footage from the URSA in use but I already want one. If I were shooting any narrative work in, or after, the third quarter of this year, the URSA would be high on my list for consideration.
Pundits are constantly forecasting the death of DSLR video, and while it has seemed a little premature this far, if Blackmagic and others keep innovating at this pace, the DSLR as a tool for video is not long for this world. And let’s pause a moment to mention another new product from Blackmagic, the Blackmagic Studio Camera. This one is aimed at studio production, live TV shows and is intended to be used in conjunction with a live switcher desk. I does show how Blackmagic continues to try to innovate and reach into unexpected niches of the the market. Blackmagic have become such an interesting player in the market and their second year as the most talked about camera manufacturer at NAB proves that point.
Camera drones have been all over the news, both general and filmmaking specific, in the last 12 months. In the past this was just a cottage industry and you had to assemble a kit with all the potential pitfalls that entails. No manufacture has done more than DJI to simplify getting aerial shots for less than renting a helicopter for an hour. But even DJI’s packages expected you to add your own GoPro and POV camera if you wanted it. The Vision+ seems like the ultimate out-of-the-box flying solution. They’ve made it simple to fly, GPS enabled (so the quadcopter always knows where it is) – you can even take your hands of the controls and it hovers in place and press one button and the drone returns to you. It’s now got a built-in camera with a 3-axis stabilization system to make shooting video with the Vision as simple as flying it. Plugin your iPhone and you have a POV heads up display so you don’t have to guess what you’re capturing. The DJI really is the iPhone of drones. Expect to see more Phantoms is enthusiast and professional video maker’s hands this year.
In my number three slot I’m putting, not a camera, but a 4K recorder. How unsexy! But the Ninja Star records 4K for $300 and is small enough to strap to your Phantom mentioned above. It records to Cfast gen 1 cards, 180 grams with a battery, and a simple LED based UI. It seems to be for everyone who wants ProRez recording but doesn’t need a monitor. I only wish it contained it’s own storage and yet I foresee multiple situations where having a Ninja in your kit bag would be really useful.
Bonus: Adobe LR Mobile for iPad
Finally, a sneaky extra item. Adobe announced a ton of features that they’re adding to the Creative Cloud software creatives all love but the die-hard still-photog in me was most excited by the release of Lightroom Mobile for the iPad. I tolerate Photoshop but I love Lightroom. I need to play with it more but I am excited to be able to access Lightroom on my iPad now.
Oh to have the energy and creativity of youth again! Buick are not know for their innovative cars but here they show that they at least know how to take advantage of younger filmmakers to make a successful video that prominently features their car. I don’t know if it will help them to get millennials out of their Scion tC’s and Golf GTi’s and into a Buick, as the ad is clearly intended to do, but it shows that someone in marketing there actually gets it.
This is a great parody of the corporate video we’re all trying to avoid making, but every C-level executive wants to see. It’s full of great stock footage and made by a stock footage firm to demonstrate how meaningless stock footage can be. Hmmm. Not sure about that as a business practice but it certainly is smart and funny.