I’ve lost count of the number of meetings I’ve been in to discus mobile product demonstration videos when I realized that the client just wanted a cheap clone of the early Apple iPhone and iPad videos. Yes, those ones with the jingly, jangly guitar and simple piano music and After Effects faked product and even phoney finger interactions. Everyone who knows nothing still wants that. I try to sell a more modern POV aesthetic with the app being present in real environments but it is a difficult sale. After all, if it’s how Apple sold a million iPhones my clients want it.
I love how this video begins with that old Apple style product video, before putting on the brakes, shifting gears and then cranking up the NOS. If you want to show your client the difference, this is the video to show them. Of course, it helps if you have Spotify’s budget for the soundtrack but it is inspiring nonetheless.