This week’s inspiration is an amazing point-of-view video demonstrating some of the new features of the iOS drawing app, Paper. The potential for a video demonstrating a new feature or product being very dull is high but this video bucks that trend. It is beautifully crafted (I’m sure it took a lot of effort to look this casual) and it’s the best example of ‘showing’ rather than ‘telling’ that I’ve seen in a long time. It’s short but simply demonstrates the new features being used without any dialog. It’s party the aspirational, lifestyle context that makes this piece but also the clever cinematography, perfect pacing and serene density of the information delivered. Even if you’re not really interested in the App (which is great by the way) you want to keep watching. That’s a huge accomplishment.

Organize / Free Your Pages from FiftyThree on Vimeo.

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