I keep harping on about every video you make having the potential to promote you or your brand. Here’s another case that proves my point. This filmmaker used his skills in a comedic way to sell his old car on Craigslist and it worked: Nissan, in a good marketing move themselves, bought the car and donated another $1000 to the seller’s charity of choice.

But the filmmaker scores far more than just being able to dump a hard to sell car; his car ad parody has been seem more than 1.5 million times and so it’ has turned into a great piece of promotion for him. It’s also really entertaining and funny: he parodies the new car ad down to the British narrator (for gravitas) and all the ‘beauty shots’ that don’t even attempt to hide the tie-down strap holding the hood down and the torn seats. It’s great work and it shows that every video you make, no matter how trivial they may seem, have the potential to be a creative tour-de-force. This is something I’m going to try to keep in the front of my mind as the new year begins.