{"id":457,"date":"2013-11-27T08:07:40","date_gmt":"2013-11-27T16:07:40","guid":{"rendered":"http:\/\/corporateguerrillavideo.com\/?p=457"},"modified":"2020-11-02T09:34:09","modified_gmt":"2020-11-02T17:34:09","slug":"when-corporate-videos-go-bad-everyone-wants-to-be-a-rock-star-part-2","status":"publish","type":"post","link":"https:\/\/corporateguerrillavideo.com\/?p=457","title":{"rendered":"When Corporate Videos Go Bad: Everyone Wants to be a Rock Star (Part 2)"},"content":{"rendered":"<p>Let&#8217;s jump right back in <a href=\"http:\/\/corporateguerrillavideo.com\/?p=361\">where I left off last time<\/a>: last time I proposed that there were no good examples of corporate music videos and I have since been proved wrong, <a href=\"https:\/\/www.youtube.com\/watch?v=1JZnj4eNHXE\" target=\"_blank\" rel=\"noopener noreferrer\">not once<\/a>, <a href=\"https:\/\/www.youtube.com\/watch?v=DtyfiPIHsIg\" target=\"_blank\" rel=\"noopener noreferrer\">but twice<\/a>. And yet, there are still many more bad examples of corporate music videos than there are good one.<\/p>\n<p>Let&#8217;s start by doing the time-warp back to the 80&#8217;s. It&#8217;s really not fair to pick on the 80&#8217;s out of context but, as it was the time I came of age, I&#8217;m going to allow myself one of two:<\/p>\n<h2>We Are ADP<\/h2>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/XOfoe7i4VK8?rel=0\" width=\"640\" height=\"480\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>I&#8217;m pretty sure this wasn&#8217;t cool even in the 80&#8217;s.<\/p>\n<h2>Wendy&#8217;s Grill Skills<\/h2>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/WTXsAOpSf9k?rel=0\" width=\"640\" height=\"480\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Rap took off in the 80&#8217;s and white, corporate America tried to incorporate it into everything including boring training videos for their young, minimum-wage employees.<\/p>\n<h2>Pier One: And Make a Sale, Y&#8217;all<\/h2>\n<p><iframe loading=\"lazy\" src=\"\/\/player.vimeo.com\/video\/48910071?title=0&amp;byline=0&amp;portrait=0\" width=\"500\" height=\"338\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>You&#8217;d think by the late 90&#8217;s\/early 2000&#8217;s we&#8217;d have learned our lesson but no. Here Pier One goes making the same mistake, trying to rap their way through a training video. If anything, this one&#8217;s even worse as they don&#8217;t have the excuse that &#8216;<em>it was the 80&#8217;s!<\/em>&#8216;<\/p>\n<h2>Bank Of America &#8211; One (U2 Cover)<\/h2>\n<div class=\"jetpack-video-wrapper\"><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe class='youtube-player' width='640' height='360' src='https:\/\/www.youtube.com\/embed\/8mPvRivZxBE?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent' allowfullscreen='true' style='border:0;' sandbox='allow-scripts allow-same-origin allow-popups allow-presentation'><\/iframe><\/span><\/div>\n<p>Let&#8217;s finish up with a classic of the genre; not a video as such this time, but a live performance. Unfortunately, the &#8216;original&#8217; has become so widely mocked that BofA wisely took it down so the only version of it I can now find is Joe Rogan commenting on it.\u00a0 The song and message are delivered competently but without a hint of irony or humor. You just end up feeling sorry for everyone involved. Which brings us to the takeaway: don&#8217;t fall into this trap. Just because it smells vaguely of rap or rock&#8217;n&#8217;roll doesn&#8217;t make it cool. In fact, the more dilute and beige you make it, the more pathetic it comes out looking. Let&#8217;s be careful out there&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Let&#8217;s jump right back in where I left off last time: last time I proposed that there were no good examples of corporate music videos and I have since been proved wrong, not once, but twice. And yet, there are still many more bad examples of corporate music videos than there are good one. Let&#8217;s [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":458,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","jetpack_publicize_message":"When Corporate Videos Go Bad: Everyone Wants to be a Rock Star (Part 2) #corporatevideo","jetpack_is_tweetstorm":false},"categories":[8,11],"tags":[],"jetpack_featured_media_url":"https:\/\/i1.wp.com\/corporateguerrillavideo.com\/wp-content\/uploads\/2013\/11\/337444360_2951.jpg?fit=245%2C166&ssl=1","jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p3wVJR-7n","_links":{"self":[{"href":"https:\/\/corporateguerrillavideo.com\/index.php?rest_route=\/wp\/v2\/posts\/457"}],"collection":[{"href":"https:\/\/corporateguerrillavideo.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/corporateguerrillavideo.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/corporateguerrillavideo.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/corporateguerrillavideo.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=457"}],"version-history":[{"count":4,"href":"https:\/\/corporateguerrillavideo.com\/index.php?rest_route=\/wp\/v2\/posts\/457\/revisions"}],"predecessor-version":[{"id":1188,"href":"https:\/\/corporateguerrillavideo.com\/index.php?rest_route=\/wp\/v2\/posts\/457\/revisions\/1188"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/corporateguerrillavideo.com\/index.php?rest_route=\/wp\/v2\/media\/458"}],"wp:attachment":[{"href":"https:\/\/corporateguerrillavideo.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=457"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/corporateguerrillavideo.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=457"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/corporateguerrillavideo.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=457"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}