{"id":361,"date":"2013-11-10T11:00:09","date_gmt":"2013-11-10T19:00:09","guid":{"rendered":"http:\/\/corporateguerrillavideo.com\/?p=361"},"modified":"2013-11-10T17:45:32","modified_gmt":"2013-11-11T01:45:32","slug":"when-corporate-videos-go-bad-everyone-wants-to-be-a-rock-star","status":"publish","type":"post","link":"https:\/\/corporateguerrillavideo.com\/?p=361","title":{"rendered":"When Corporate Videos Go Bad: Everyone Wants to be a Rock Star"},"content":{"rendered":"

On this site I try to highlight videos, corporate and others, that inspire me<\/a>. Sometimes, however, I come across work that has the opposite effect<\/a>. There are terrible videos and films in all genres but coporate video has more than it’s fair share. There are so many, in fact, that I’m going to break them down by category. In this post I’ll highlight one of the biggest offenders; the coporate music video.<\/p>\n

We all want to be rock stars. Maybe you sing your heart out along with the radio on your commute home. Maybe you have a guitar on display in your man cave. Perhaps you even dabble in a little music creation on the weekends. None of these things qualify you as the next American Idol. Just because you have a little of this years marketing budget left you have to spend or lose, please, don’t be tempted to make a music video for your company. It never works! I can’t find one example of a good, independantly verified, corporate music video (if you know differently, send them my way – I’m happy to be proved wrong). Unfortunately, there are many, many bad examples to prove my point:<\/p>\n

\u00a0The Gazprom Song<\/h2>\n