{"id":36,"date":"2013-04-18T17:59:28","date_gmt":"2013-04-18T17:59:28","guid":{"rendered":"http:\/\/corporateguerrillavideo.com\/?p=36"},"modified":"2013-04-18T18:03:54","modified_gmt":"2013-04-18T18:03:54","slug":"paper-ios-app-pov-demo","status":"publish","type":"post","link":"https:\/\/corporateguerrillavideo.com\/?p=36","title":{"rendered":"Paper iOS App POV Demo"},"content":{"rendered":"

This week’s inspiration is an amazing point-of-view video demonstrating some of the new features of the iOS drawing app, Paper<\/em><\/a>. The potential for a video demonstrating a new feature or product being very dull is high but this video bucks that trend. It is beautifully crafted (I’m sure it took a lot of effort to look this casual) and it’s the best example of ‘showing’ rather than ‘telling’ that I’ve seen in a long time. It’s short but simply demonstrates the new features being used without any dialog. It’s party the aspirational,\u00a0lifestyle context that makes this piece but also the clever cinematography, perfect pacing and serene density of the information delivered. Even if you’re not really\u00a0interested\u00a0in the App (which is great by the way) you want to keep watching. That’s a huge\u00a0accomplishment.<\/p>\n