{"id":125,"date":"2013-05-01T17:20:36","date_gmt":"2013-05-01T17:20:36","guid":{"rendered":"http:\/\/corporateguerrillavideo.com\/?p=125"},"modified":"2013-04-26T10:16:08","modified_gmt":"2013-04-26T17:16:08","slug":"connecting-by-bassett-partners","status":"publish","type":"post","link":"https:\/\/corporateguerrillavideo.com\/?p=125","title":{"rendered":"Inspired: Connecting by Bassett &#038; Partners"},"content":{"rendered":"<p><iframe loading=\"lazy\" src=\"http:\/\/player.vimeo.com\/video\/52861634?title=0&amp;byline=0&amp;portrait=0\" height=\"337\" width=\"600\" allowfullscreen=\"\" frameborder=\"0\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>Even if you&#8217;re only vaguely interested in User Experience design or Interaction design you&#8217;ve probably already seen &#8220;Connecting&#8221;. At the end of 2012 it went viral in the UX niche. It is a short, well crafted, visually\u00a0appealing\u00a0documentary about the current state of Interaction design and its future. It has that objective aesthetic typical of many documentaries but it was made Basset &amp; Partners who work, in part, this field.<\/p>\n<p>What a great way to get your name associated with quality and\u00a0expertise\u00a0in your field. I am not a UX\u00a0professional\u00a0but I found the video really interesting &#8211; interesting enough that I followed up to find out who <a href=\"http:\/\/www.bassett.tv\/about\/\" target=\"_blank\">Bassett &amp; Partners<\/a> are and what they do. What a great way to get mindshare. I&#8217;m sure this documentary was expensive to make (it looks\u00a0expensive\u00a0at least) and you wouldn&#8217;t use it as your primary marketing strategy (it&#8217;s much too subtle for that) but I would jump at the chance to work on something similar for any progressive company. It&#8217;s worth thinking about how you could incorporate something similar into your companies portfolio especially if you are looking to establish yourself as your industry&#8217;s experts or\u00a0innovators.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Even if you&#8217;re only vaguely interested in User Experience design or Interaction design you&#8217;ve probably already seen &#8220;Connecting&#8221;. At the end of 2012 it went viral in the UX niche. It is a short, well crafted, visually\u00a0appealing\u00a0documentary about the current state of Interaction design and its future. It has that objective aesthetic typical of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":126,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false},"categories":[8],"tags":[20,35,34,33],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/corporateguerrillavideo.com\/wp-content\/uploads\/2013\/04\/mqdefaultCADGKLET.jpg?fit=320%2C180&ssl=1","jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p3wVJR-21","_links":{"self":[{"href":"https:\/\/corporateguerrillavideo.com\/index.php?rest_route=\/wp\/v2\/posts\/125"}],"collection":[{"href":"https:\/\/corporateguerrillavideo.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/corporateguerrillavideo.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/corporateguerrillavideo.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/corporateguerrillavideo.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=125"}],"version-history":[{"count":2,"href":"https:\/\/corporateguerrillavideo.com\/index.php?rest_route=\/wp\/v2\/posts\/125\/revisions"}],"predecessor-version":[{"id":158,"href":"https:\/\/corporateguerrillavideo.com\/index.php?rest_route=\/wp\/v2\/posts\/125\/revisions\/158"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/corporateguerrillavideo.com\/index.php?rest_route=\/wp\/v2\/media\/126"}],"wp:attachment":[{"href":"https:\/\/corporateguerrillavideo.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=125"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/corporateguerrillavideo.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=125"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/corporateguerrillavideo.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=125"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}